Our Complete Service Portfolio

The Classic Press Release is a short text of 1-2 pages, designed to tell a specialist audience about important news and events. There’s always a specific reason for publishing a press release: perhaps you’re issuing a commemorative coin, launching a new product or opening an online shop. Or maybe you’ve had some important changes in staff, founded a new company or decided to expand overseas.
By communicating this content in the form of a press release, you’ll be able to build and maintain your corporate identity. This will promote your brand and expand your reach. 

Our press service offers three key benefits compared to other agencies: we know the habits of our journalist colleagues so well that our releases are usually printed in numismatic publications without any changes being made. We won’t just write you a German press release; if required, you can also have the text translated into professional English by our in-house translation team. And of course, if you need us to, we can also dispatch it for you. Thanks to our fantastic worldwide network, we can ensure that your press releases are placed exactly where they’ll have the greatest impact.

Writing for the general public rather than just experts? We’re happy to help. We’ll show you how to present numismatic content in such an exciting way that daily newspapers, digital news portals, TV channels and radio stations will be happy to promote your respective subject area. In order to place our texts on these platforms, however, you will also need an agency that specialises in newspapers, which we will be happy to help you choose. With our support, you too will be able to place your content where the general public is sure to see it.

Coin dealers don’t actually sell coins; they sell stories. Coins with a story behind them fetch higher prices and attract greater interest. We’ll help you tell these stories to your customers in the form of professional numismatic and historical articles, which are readily printed by media outlets around the world.

Just give us the topic and we’ll write a suitable article – and it doesn’t have to be about the coin trade. Whether you’re a mint or supplier presenting a new form of technology, whether you’re seeking material for your customer magazine or website – you’re sure to benefit from the incredible expertise, immense knowledge and years of experience offered by “Team Kampmann” at FAMA GmbH. We’ll present your topic in an article that will entertain experts and newcomers alike and show them why your field is so incredibly exciting.

Auction previews are the tool of choice for promoting auctions to collectors and traders around the world. That’s why dozens of auction previews are published every month – and not all of them are top-notch. Why not turn your auction preview into something special? We’ll write you a report that’s professional, well informed and entertaining all at once. This will help you stand out from the crowd of competitors and boost bidders’ interest in your event.
The auction review is at least as important as the preview. After all, publicising the high prices you achieved in your last auction is the best way to encourage new consignments for your next one.

We’ve been producing both auction previews and reviews as part of our daily work for over 20 years. We’ll analyse your material with an expert eye and precisely identify the highlights that are especially marketable. Take our complete solution: we’ll write a preview or review, translate it into the language of your choice and then send it to the most important numismatics magazines in your country and beyond – and of course, we’ll also publish it on CoinsWeekly. There’s a reason major players in the market have been entrusting us with their auction reports for years.

The world of numismatics and coin technology has its own specialist terminology. In order to translate it, you need to master it. We’ve done exactly that. And more. After all, you don’t just want a correct translation, you also want one that appeals to your customers. We always keep that in mind. Our translations will always present you in the best possible light. Because we’re more than just a translation service. We have mastered the subject of coins, the intricacies of PR and a range of languages.

And that means you won’t get a better translation of your numismatic texts anywhere else.

• German – English
• English – German
• English – Japanese
• Japanese – English
• German – Japanese
• Japanese – German
• French – German
• Spanish – German
• Italian – German

The Teaser is a short video format lasting around 1-2 minutes, which you can use to promote a certain product or topic. Our teasers are often used as auction preview videos or for auction highlights. With compelling images and suitable background music, these videos pique consumers’ interest and make them want to learn more. This format can also be used internationally, since it doesn’t require any text. It’s perfect for social media platforms, such as Facebook or Instagram, and for audiences who are no longer interested in reading a lot of text.

The Video Story is an audio-visual format of medium length. This format is ideal for providing customers with more detailed information about a certain product or topic. Again, the main purpose of this format is to capture your customers’ interest – but it does so more thoroughly than the Teaser, for example, thanks to additional elements such as the voice-over. The Video Story is ideal for auction houses looking to promote a special collection. It can also be used for media stations at museums. And it comes with a rather pleasant side effect: with the right SEO settings, you can permanently link your video to specific terms, making sure your video continues to appear for certain keywords again and again, even years later. This puts a long-lasting spotlight on the expertise of your institution.

Podcasts have been growing increasingly popular for years. This content format is relatively easy to produce, making it more cost-effective than videos, for example. We’ll provide you with high-quality, entertaining audio content relating to the history of money. These formats are particularly well suited for educational institutions and museums, but also for special events at coin dealerships and galleries. Audio guides can also be used effectively in sales: for example, at a trade fair, visitors can use them explore your stand independently.

Planning a numismatics-related exhibition and looking for some support from qualified experts? We can offer a complete service, providing all the numismatic content you’ll need for your exhibition. From designing the concept to producing the exhibition catalogue, we’ll take care of all content-related aspects of the project. You can also book additional services, such as audio guides or staff training for museum tours. If required, we’d be happy to collaborate with your in-house graphic designer to ensure that the content is well realised from a design perspective.

There are plenty of good reasons to tell the story behind your company. It’s not just a great way to mark special occasions, such as anniversaries – telling collectors about your mint’s past can also encourage them to buy the coins you produce today. A company history lends your brand a totally unique character and makes it more memorable. Who are the people behind your company name? What inspired them to start the business? What exciting historical events or strange turning points has your company lived through? Tell us and we’ll tell your customers – in a text that’s as entertaining as it is informative.

There’s nothing more difficult than trying to tell your customers in just a few words what it is that you do and why you are particularly good at doing it. We’ll help you do just that by formulating texts that effectively communicate your key points. You wonder how we’re able to do that? By intimately knowing the needs and wants of your target audience and addressing the texts specifically to them.

How do I get sponsors? How can I produce coin catalogues more quickly? Which marketing strategies work on the coin market and which ones should I avoid? We can help you find new answers and solutions for these questions and more. Ursula Kampmann possesses a unique wealth of knowledge. Having been active on the coin market for over 30 years, she knows it inside out – and from every possible angle: she has worked for and with mints, technical suppliers, auction houses and collectors. Whatever you want to ask about, whether it’s technical innovations in coin minting, record-breaking prices at auctions, successful marketing campaigns or completely disastrous ones – chances are, Ursula Kampmann knows about it, or has at least heard about it. Not only that, she also knows what you don’t know but need to learn in order to move forward with your project. In other words, she possesses a vast wealth of knowledge and experience – one that you can now use to your advantage.

Successful marketing requires a good understanding of the target group. So, what makes coin collectors tick and what’s the best way to reach them? We’d be happy to share this insider knowledge with your PR team to help you make your marketing strategies more efficient and your customer contact more targeted. After all, coin collectors are a special breed. To successfully win them over, you need to know them well – and we do.

Nowadays, a company’s website is the very first point of contact for customers, collectors and any other interested parties. And when it comes to building a website, the content is just as important as the design. We’ll provide you with tailor-made texts that tell visitors quickly and effectively about your company and products. As proven experts with decades’ worth of experience in preparing numismatic content for specific target audiences, we’ll ensure that your visitors find exactly the information they’re looking for.

We’d also be happy to collaborate with your web designer because, as experts ourselves, we understand that it’s best to leave a specialist job to the specialists. We’re experts in numismatics and history, after all, not web design.