The Classic Press Release is a short text of 1-2 pages, designed to inform a specialist audience about important news and events. There’s always a specific reason for publishing a press release: perhaps you’re issuing a commemorative coin, launching a new product or opening an online shop. Or maybe you’ve had some important changes in staff, founded a new company or decided to expand overseas.
By communicating this content in the form of a press release, you can build and maintain your corporate identity. This will promote your brand and expand your reach.

Our press service offers three key benefits compared to other agencies: we know the habits of our journalist colleagues so well that our releases are usually printed without any changes being made. We won’t just write you a German press release; if required, you can also have the text translated into professional English by our in-house translation team. And of course, if you need us to, we can also dispatch it for you. Thanks to our fantastic worldwide network, we can ensure that your press releases are placed exactly where they’ll have the greatest impact.

Writing for the general public rather than just experts? We’re happy to help. We’ll show you how to present numismatic content in such an exciting way that daily newspapers, digital news portals, TV channels and radio stations will be happy to promote your respective subject area. In order to place our texts on these platforms, however, you will also need an agency that specialises in newspapers, which we will be happy to help you choose. With our support, you too will be able to place your content where the general public is sure to see it.

The Article is a more flexible and detailed format than the Classic Press Release. Press releases are all about conveying the most essential information quickly and concisely. In an article, you can tell stories and provide some background information to enthuse collectors with your subject area. After all, even the most beautiful coins won’t be of any interest to someone who knows nothing about them.

Similarly, it’s not just the condition of a coin that will determine the price a collector is willing to pay for it, but also the stories and myths surrounding it. An article is an ideal format for spotlighting a special field of collection or an individual coin. And we always ensure our texts appeal to all readers, whatever their level of expertise – from highly specialised collectors to newcomers.

You could be selling the greatest coins in the world, but it won’t matter if nobody knows about it. We can create texts that really make your auction stand out. We’ve been doing it for 30 years, after all.
Nowadays, there are coin auctions happening every day. No collector can keep track of them all. That’s why auction previews are absolutely indispensable. They serve to announce the auction, while also providing a handy overview of the auction content and highlights. By publishing an auction preview, you can reach precisely those customers who are most likely to bid at your auction.
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The auction review is just as important as the preview, as it enables you to reach out to prospective consignors. The review proves that your company is capable of achieving excellent prices for fascinating pieces.
We’ve been producing both auction previews and reviews as part of our daily work for over 30 years. We’ll analyse your material with an expert eye and identify the highlights that are especially marketable. On the basis of these highlights, we’ll then produce an auction report that you can use to effectively promote your company. And what’s more: thanks to our superb connections in the numismatic world, we can ensure that the details and results of your auction will be sent to all relevant publications – and of course, we’ll also publish them on CoinsWeekly. There’s a reason major players in the market have been entrusting us with their auction reports for years.

You need more than just a native speaker to translate a numismatic text. You also need someone who understands the subject matter. And our translators do.

The world of numismatics and coin technology has its own specialist terminology. In order to translate it, you need to master it. We’ve done exactly that. And more. After all, you don’t just want a correct translation, you also want one that appeals to your customers. We always keep that in mind. Our translations will always present you in the best possible light. Because we’re more than just a translation service. We have mastered the subject of coins, the intricacies of PR and a range of languages.

And that means you won’t get a better translation of your numismatic texts anywhere else.

• German – English
• English – German
• English – Japanese
• Japanese – English
• German – Japanese
• Japanese – German
• French – German
• Spanish – German
• Italian – German

The Teaser is a short video format lasting around 1-2 minutes, perfect for a modern auction preview. With compelling images of selected auction highlights, as well as suitable background music, these videos pique consumers’ interest and make them want to learn more. And since this format doesn’t require any text, it can be used internationally and also makes an ideal accompaniment or alternative to the traditional, text-based auction preview. It’s perfect for social media platforms, such as Facebook or Instagram, and for audiences who aren’t interested in reading long texts.

The Video Story is an audio-visual format of medium length. This format is ideal for providing collectors with more detailed information about specific coins, fields of collection or topics. Again, the main purpose of this format is to capture your customers’ interest – but it does so more thoroughly than the Teaser, for example, thanks to additional elements such as the voice-over. The Video Story is ideal for promoting special collections. And it comes with a rather pleasant side effect: with the right SEO settings, you can optimise your video so that it fills your niche in the long term and continues to appear for certain keywords again and again, even years later. This puts a permanent spotlight on the expertise of your auction house.

Every coin dealership is also a brand. By telling customers your company’s story, by talking about your own past, you’re building this brand. A company history lends your brand a totally unique character and makes it more memorable. Who are the people behind your company name? What inspired them to start the business? What exciting historical events or strange turning points has your company lived through? Tell us and we’ll tell your customers – in a text that’s as entertaining as it is informative.

Nowadays, a company’s website is the very first point of contact for collectors. And when it comes to building a website, the content is just as important as the design. We’ll provide you with tailor-made texts that convey information to visitors quickly and effectively. As proven experts with decades’ worth of experience in preparing numismatic content for specific target audiences, we’ll ensure that your visitors find exactly the information they’re looking for.

We’d also be happy to collaborate with your web designer because, as experts ourselves, we understand that it’s best to leave a specialist job to the specialists. We’re experts in numismatics and history, after all, not web design.